Keeping E-Mail Relevant

With all the emphasis on social media these days, it is easy to assume we have moved well past e-mail, but that is not the case. For certain types of communication to your customers and prospects, e-mail is still an incredibly effective tool.
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Market, Media, and Message

It is easier to explain what marketing is by looking at what it isn’t. Effective marketing is not just a slick campaign, clever ad, or single promotion. Marketing is a well thought out strategy, which brings together the 3M’s: Market. Message. Media. For marketing to be effective, these three elements must be in alignment.
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Direct Mail Done Right

With all the emphasis on social media, Twitter, Facebook and Internet marketing, it is easy to assume traditional marketing is obsolete. But that is not true. For most small business owners, the best results can be found by combining on- and off-line elements. Direct mail campaigns, done correctly, can be a very powerful tool for small business marketing.
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Marketing: Your Sixth Man

In basketball, the fans are often considered the sixth man. In your business, marketing is the sixth man. For many firms, the investment in marketing exceeds the salary paid a single employee. If you’re going to make that kind of investment, I think you need to have some clarity regarding objectives and success measures.
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Do You Have a Business Map?

It seems obvious, if you are not sure how to get to your destination, you need a map, and yet, every day I meet business owners who drive their businesses with no map nor a clear set of directions. The result - they get lost, fail to meet their objectives, or fail completely.
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Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.


NEWSMakers: Mark Crockett
Mark Crockett vice president, Crockett Facilities Services, explains the importance of technician training, the value of being a top minority-owned company in the U.S., current projects the company is managing, and much more. Posted on April 24.
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2015 April 20

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Global Warming

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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