The nation is ready for renewable energy products. It just might not know it yet. Not all contractors are experiencing this majority interest. In fact, some have found that for different reasons, some of their customers are not interested at all. How can they overcome customer objections?
Not all energy-efficient HVAC equipment qualifies for tax credits, but there are four renewable energy product categories that do — geothermal heat pumps, small wind turbines, solar energy systems, and fuel cells. Though some seem beyond HVAC, they each have the potential to bring new revenue streams to contractors.
Each year the DOE petitions Congress with a “Congressional Budget Request” to continue financing the projects that show promise and are deemed worth pursuing. What has the DOE been up to in the name of renewable energy and HVAC technology?
It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.
“How do you use the web? Better yet, how do you use the web to find information that you never thought possible; and how do you use that information to build deeper relationships with your clients?” These are just a few of the questions that Sam Richter will likely address at the upcoming HARDI annual convention.
Residents in a New York City neighborhood are up in arms over the improper installation of window units in high-rise apartments. How do they know they are improperly installed? It’s an assumption being made by those who see them fall just in time to get out of the way.