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Articles by Kyle Gargaro
Search engine optimization (SEO) has taken on great importance as HVAC contractors market their businesses and try to get their name in front of as many consumers as possible.
Finally, after many years, my personal enjoyment of reality television and my career have intersected. A casting director from Hollywood reached out to me recently to get the word out about a new show they were doing on CEOs of small businesses.
How often do you think about your website? If your answer is not daily or at least weekly, then I sure hope you are paying somebody to do it for you.
A look back and a look forward is how Trane is celebrating a century in the HVAC business this year. In addition to multiple employee-celebration events across the country, Trane invited members of the trade press to tour its facilities in White Bear Lake, Minn., recently.
The different sectors of the HVAC industry oftentimes are criticized for not working together. And while that may be true in some cases, close to 30 HVAC leaders team up each year in Arlington, Va., to identify solutions for some of the industry’s biggest problems.
I tend to pull for the little guy. And if you get that little guy fighting the government, well I am as excited as Lindsay Lohan at an open bar. However, eventually Dr. Drew needs to step in and put an end to the madness.
My last few weeks have been spent working on white papers with some of the biggest mechanical contractors in the country in preparation for the Mechanical Xchange, which happens each September.