Articles by Joanna R. Turpin

Contractors Find Data Solutions in the Cloud

Diskless Technology Gains Favor Amongst Contractors
By Joanna R. Turpin
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Cloud computing involves being able to access services and store data over the Internet rather than relying on a local computing device (e.g., laptop, desktop, tablet) to run the software or store the data. 


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Does Your Company Need a Social Media Policy?

Contractors Discuss How and Why Oversight Is Needed
By Joanna R. Turpin
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Many contractors are crafting policies that spell out how and when social media can be utilized, both personally and on behalf of the company.


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The Complex World of Website Design

Many Factors Involved in Optimizing a Website
By Joanna R. Turpin
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Customers want websites that are organized, informational, and easy to navigate, while contractors want websites that attract visitors and ultimately convert them into customers.


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ASHRAE is in a New York State of Mind

2014 Meeting to Focus on Tall Buildings
By Joanna R. Turpin
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With almost 600 skyscrapers providing a dramatic backdrop, it seems appropriate that ASHRAE’s 2014 Winter Conference will focus on the design, development, and operation of tall buildings.


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The Science of HVAC Efficiency Ratings

Specific Formulas Clearly Define System Precision
By Joanna R. Turpin
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With a veritable alphabet soup of acronyms now available to describe the energy efficiency of HVAC equipment, contractors have all the information necessary to educate their customers about how their systems will perform when installed correctly.


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Mobile Apps Streamline Sales Process

New Apps Make it Easier for Contractors to Close the Deal
By Joanna R. Turpin
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There is no question that apps are changing the way the sales process works, for both comfort advisors and customers. 


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HPC Sales Come in All Forms

The More the Merrier for HVAC Contractors
By Joanna R. Turpin
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Just as no two houses are exactly the same, neither are the homeowners who live there. While one may have the resources to make all the energy-efficient improvements to the house at once, another may have to make selective upgrades over time.


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Top Tips for Upselling Furnaces

Contractors Share Their Strategies for Selling More Expensive Units
By Joanna R. Turpin
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Well-trained comfort consultants should not only point out all the benefits that come with a properly installed, highly efficient furnace, but they should take the opportunity to build trust with the homeowners so they feel comfortable investing in a more expensive system.


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Energy Star Recognizes Most Efficient Furnaces

Energy-Efficient Furnaces Benefit Both Homeowners and Contractors
By Joanna R. Turpin
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Homeowners choosing to purchase these highly efficient furnaces will reap the benefits of lower energy bills, while contractors will appreciate the many features that make them easier to install and service. 


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Oil Furnaces Require Special Care

Regular Maintenance Can Maximize Efficiency and Increase Longevity
By Joanna R. Turpin
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Many homeowners recently fired up their oil furnaces for the first time this season. If they’ve invested in proper service and maintenance, chances are high that their equipment will keep them comfortably warm all winter long. 


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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2014 September 15

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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