Articles by Greg Mazurkiewicz

You Are the Brand

October 6, 2008
As an HVAC contractor, the most important brand that you sell is not the product brand. It is your company name. If customers do not know about your company, they will not buy from you. It’s as simple as that. You are the company that sells and installs the product. You have to build brand awareness for your company.
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Energy Forum Preaches Change

July 21, 2008
Escalating energy prices - especially gasoline prices - have led many Americans to reject the status quo and call for change. So it’s not surprising that, in addressing energy issues at the 19th annual Energy Efficiency Forum, sponsored by the United States Energy Association and Johnson Controls, the need for change was a recurring theme among the speakers.
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Pursue Efficiency First

May 12, 2008
With a lineup of speakers made up of two senators and three representatives as well as various government and business leaders, the Great Energy Efficiency Day event, put on by the Alliance to Save Energy (ASE) at the Dirksen Senate Office Building, showed that energy issues are top of mind on Capitol Hill and in the business world.
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Housing Continues Downhill Slide

December 3, 2007
After rising to an exhilarating high, the housing market now remains on a downward slope. Despite earlier forecasts that it would reach bottom this year, it appears the bottom is still months down the road. At the latest National Association of Home Builders (NAHB) Construction Forecast Conference, economists presented generally gloomy outlooks on housing with some occasional glimmers of hope.
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Saving With Energy Star

November 12, 2007
The Energy Star program provides value not only in helping improve the efficiency of buildings, but in also seeing at what level a building is relative to its peers. In a session at the World Energy Engineering Congress (WEEC), attendees received an Energy Star overview and how to implement benchmarking to set the bar for improvement.
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Uncovering Emerging Technologies

November 12, 2007
The New Technologies session at the World Energy Engineering Congress (WEEC) provided a variety of ways to find information on emerging technologies as well as an overview of some promising new technologies.
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Going for the Gold in HVAC

November 12, 2007
With the Georgia World Congress Center, site of the World Energy Engineering Congress (WEEC), situated next to Centennial Olympic Park, where the 1996 Summer Olympics were held, it’s only natural that the conference’s HVAC session would show attendees how to go for the gold.
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Energy Congress Urges Efficiency Measures

October 8, 2007
The need to conserve energy personally was brought home when the World Energy Engineering Congress (WEEC) opened on a hot and steamy summer day in Atlanta that topped 100°F. The need to reduce energy demand and conserve energy collectively was then discussed by the speakers at the 30th annual conference.
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Extended Warranty System to Benefit Goodman, Distributors, Dealers

July 30, 2007
Automating a paper-intensive process is always a good idea. Substantial time savings can be achieved as well as the opportunity to gain more accurate and useful information. Such is the case for Goodman Global Inc. in implementing the new ServiceBench Extended Warranty Solution, which is expected to significantly aid the company, its distributors, and dealers.
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Energy Efficiency: A Common Sense Solution

July 23, 2007
Many customers want high-efficiency products; others should consider it. And why not? Energy efficiency makes economic sense. Regularly tied to reducing emissions or green building, you don’t have to believe in global warming or going green to be an energy efficiency advocate. Energy efficiency saves money, keeping more dollars in the pockets of your customers.
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