Articles by Greg Mazurkiewicz
March 9, 2009
The immediate reaction by many companies during a recession is to cut their advertising. Advertising is seen as an expense and all expenses are subject to trimming in difficult times. However, advertising should be looked at as an investment that helps to increase your sales now and in the future.
February 16, 2009
Ease of installation and ease of service are prime features of benefit to HVAC contractors and technicians. So it’s no surprise that, at the 2009 International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo), manufacturers of unit heaters, duct heaters, and air curtains were pointing out the simple installation and serviceability of their new products. Read More
February 2, 2009
One of the old sayings in the pubic relations field is “Do good
and then take credit for it.” HVACR contractors should take this to heart. When
you do something good for the community, make sure they know about it. Read More
January 5, 2009
Consumers are always looking for a bargain. In today’s struggling
economy, that is especially true. No one wants to pay full price for anything.
So why not offer a coupon with a discount? Read More
November 17, 2008
The economists at the National Association of Home Builders (NAHB) Construction Forecast Conference generally believed that the battered housing market will start to make a comeback in 2009. But in their assessment of the economy, they raised the specter of the dreaded “R” word - recession. However, the speakers did point out the positives in the current turmoil.
November 3, 2008
According to a recently released survey by Pew Research Center, women are the key household decision-makers. When it comes to deciding on major home purchases, managing household finances, and other decisions, women are very much involved and often are in charge.
October 6, 2008
This year as the price of oil and gasoline sharply rose, the impact of high energy prices weighed heavily on the United States economy. To find out how readers feel about the energy issue, an informal online survey was conducted on The NEWS Website, keying on oil drilling and renewable energy.
October 6, 2008
As an HVAC contractor, the most important brand that you sell is not the product brand. It is your company name. If customers do not know about your company, they will not buy from you. It’s as simple as that. You are the company that sells and installs the product. You have to build brand awareness for your company.
July 21, 2008
Escalating energy prices - especially gasoline prices - have led many Americans to reject the status quo and call for change. So it’s not surprising that, in addressing energy issues at the 19th annual Energy Efficiency Forum, sponsored by the United States Energy Association and Johnson Controls, the need for change was a recurring theme among the speakers.Read More
May 12, 2008
With a lineup of speakers made up of two senators and three representatives as well as various government and business leaders, the Great Energy Efficiency Day event, put on by the Alliance to Save Energy (ASE) at the Dirksen Senate Office Building, showed that energy issues are top of mind on Capitol Hill and in the business world. Read More