Articles by Greg Mazurkiewicz
July 30, 2012
Upgrading “the most famous office building in the world” is no small task, and Anthony Malkin, president of Malkin Holdings, owner of the Empire State Building, has tackled it head on. It’s important to know “what will matter and what will not,” he stated, as he detailed progress to date at the 23rd annual North American Energy Efficiency Forum, sponsored by Johnson Controls and the United States Energy Association.Read More
February 6, 2012
The 2011 Idea Show House, located in the Creekside Village community in Shelby Township, Mich., is a stylish 4,000-square-foot home that features innovative design and green, sustainable living. One of its primary green features is a geothermal heating and cooling system.Read More
July 18, 2011
The theme of the 22nd annual North American Energy Efficiency Forum was “Energy Efficiency: The Smart Path to Energy Security and Economic Growth” and speakers addressed the importance of pursuing energy efficiency and alternative energy sources not only to reduce energy costs but also enhance national security.Read More
February 7, 2011
It’s another year and it will soon be time again for more of the
hustle and bustle of contractor shows. It’s time to shake hands, meet new
business prospects and - most importantly - sell, sell, sell. If you’re a contractor who plans on going to a local
or regional home and garden show in order to round up some new business, be
sure to take maximum advantage of your time at the show.Read More
December 6, 2010
It’s important to find out quickly if you’re doing anything wrong out in the field. A tech who doesn’t use his booties and dirties a customer’s rug can cost you future business. It’s also important to find out what you’re doing right. A tech who is always polite and professional, even when it’s an urgent emergency job, is golden. That’s why it’s essential to always request customer feedback.
June 28, 2010
The 21st annual Energy Efficiency Forum featured keynote speaker Gary Locke, secretary of the U.S. Department of Commerce. Locke emphasized the need for the U.S. to aggressively pursue, and become a leader, in clean energy development.Read More
June 7, 2010
HVAC contractors can take a cue from Orville Redenbacher, one of the most popular popcorn brands in the United States. In the marketing of your company’s brand, you might consider stepping front and center and let consumers know that you personally stand behind your company’s products and services.
November 9, 2009
An excellent way to promote the experience and expertise of your contracting company is to establish yourself as an HVAC expert. An expert becomes the go-to person when consumers have comfort questions or problems. It can help make you and your company more well-known and prominent in your community.
September 7, 2009
In his book, Confessions of an Advertising Man, noted ad expert David Ogilvy wrote, “The headline is the most important element in most advertisements.” To get the most out of your advertising dollars, you must make sure you give extra special attention to your headline.
July 6, 2009
The memory of consumers is short. Your customers and prospects will not remember an advertising message that they see or hear just once or twice. The message has to be repeated. For advertising to be successful, your message has to have sufficient frequency and continuity.