Articles by Greg Mazurkiewicz

Clearing the Air with Energy Efficiency

EPA Administrator Lays Out New Clean Power Plan at Annual Forum
By Greg Mazurkiewicz
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Energy efficiency and renewable energy are key components of the EPA's Clean Power Plan, which aims to cut carbon pollution from power plants.


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Getting Schooled on Home Performance

Learning How to Address and Sell Home Performance
By Greg Mazurkiewicz
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From system fundamentals to educating customers about home performance to the smart home, attendees had the opportunity to expand their knowledge base and to network with like-minded individuals.


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Building Your Brand: Go Big or Go Home

Book Explains How to Build Your Brand into a Major Asset
By Greg Mazurkiewicz
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Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.


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Building a Better Website

Optimizing Website Development and SEO
By Greg Mazurkiewicz
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Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.


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Hardcore Tips to Build a Strong Business

Les Gold Discusses How to Negotiate Your Way to the Top
By Greg Mazurkiewicz
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Star of the hit cable TV show “Hardcore Pawn,” which quickly catapulted him to national fame, Les Gold is anything but an overnight sensation when it comes to business.


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Can the Millennials Take Us to a New Future?

By Greg Mazurkiewicz
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How can you not like a book that begins, “The future is not what it used to be,” quoting Laura Riding and Robert Graves from 1937? The book Millennial City: How a New Generation Can Save the Future, by Dennis Walsh and Glen Hiemstra, addresses the millennial generation and the near future.


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How Do I Sell?

By Greg Mazurkiewicz
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Sales is what drives every business. If you don’t sell anything, you don’t make any money. If you don’t make any money, you don’t stay in business. That’s not Business 101. It’s more basic than that. It’s Business 100. You have to make a buck to keep the doors open.


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The Fuel Cell Market Has Great Potential - or Not

Fuels Cells for Stationary Applications Have Been Touted for a While
By Greg Mazurkiewicz
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In checking The NEWS archives, we began regularly writing about fuel cells in the year 2000. Although they have not had a major impact yet, there have been a number of announcements in the last several months that may finally indicate the emergence of fuel cells as a significant factor.


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Urging Congress to Agree on Efficiency

Bipartisan Backing Surfaces for Shaheen-Portman Bill
By Greg Mazurkiewicz
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At the 2013 Energy Efficiency Forum, a continuing topic addressed was energy legislation, specifically the Shaheen-Portman bill, S 761, the Energy Savings and Industrial Competitiveness Act of 2013. 


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Fifteen Essentials of a Residential HVAC Tune-Up

By Greg Mazurkiewicz
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It’s well recognized that your car or truck needs regular maintenance. HVAC contractors and technicians likewise emphasize to their residential customers that their HVAC system needs a regular tune-up to keep the unit up and running and provide optimum performance. Here are 15 essentials of a residential HVAC tune-up.


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Jeremy Begley

Jeremy Begley, home-performance specialist and Web and social media manager with National Heating and Air Conditioning Co. in Cincinnati discusses how and why you should add home-performance philosophies to your contracting repertoire. Posted on Sept. 12.

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