Richard Osgood was a contractor for over 20 years and now serves as president of Mail Concepts, assisting contractors with direct mail and subscription. He can be reached at 888-251-2778 or firstname.lastname@example.org or visit the Website at www.mailconcepts.com.
Having been involved in advertising and marketing in the HVAC industry for more than 20 years, it’s been interesting to see the changes that have taken place. Because of these changes, new approaches are required for today’s contractor to be successful. Here are some new twists on some old advertising ideas.