Jay Rathbun

Jay Rathbun of JBResources, LLC, offers coaching and seminars designed to empower HVAC contractors. He can be reached at 314-882-5489 or jay@jbresources.com. For more information, visit www.jbresources.com.

ARTICLES

Show Me the Money - Using Financing to Seal the Deal

August 3, 2009
Like it or not, our society is one of instant gratification. Today’s consumers want things and they don’t want to wait to get them. In response to this demand, most retailers offer their customers a variety of financing options, making the purchase of their products easy and affordable.
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Dispatching With a Difference

April 20, 2009
Dispatchers are the first to impress the customer, and in the first seven seconds, the caller is making many assumptions about them and your company. Let’s look at three ways of creating a dispatching difference and becoming the company of choice in the ears of potential customers.
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Attracting and Keeping Loyal Customers

March 9, 2009
You work hard to make sure your customers are satisfied, right? Despite your hard work, do you sometimes feel like your customers have forgotten all about you the minute you pull out of their driveway? Would you like to create a memorable sales experience, reinforced by lifelong customer loyalty? If you answered “yes” to any of these questions, then this article is for you.
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Successful Trade Show Exhibiting

March 9, 2009
“If I have a booth, they will come.” Throughout my years of work in the HVAC industry, I have come across many business owners who honestly believe that merely setting up a booth is enough to attract customers at a home and garden show. They couldn’t be more wrong!
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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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2014 April 14

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2014 National Plumbing & HVAC Estimator

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