Jay Rathbun

Jay Rathbun of JBResources, LLC, offers coaching and seminars designed to empower HVAC contractors. He can be reached at 314-882-5489 or jay@jbresources.com. For more information, visit www.jbresources.com.


Show Me the Money - Using Financing to Seal the Deal

By Jay Rathbun
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Like it or not, our society is one of instant gratification. Today’s consumers want things and they don’t want to wait to get them. In response to this demand, most retailers offer their customers a variety of financing options, making the purchase of their products easy and affordable.
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Dispatching With a Difference

By Jay Rathbun
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Dispatchers are the first to impress the customer, and in the first seven seconds, the caller is making many assumptions about them and your company. Let’s look at three ways of creating a dispatching difference and becoming the company of choice in the ears of potential customers.
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Attracting and Keeping Loyal Customers

By Jay Rathbun
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You work hard to make sure your customers are satisfied, right? Despite your hard work, do you sometimes feel like your customers have forgotten all about you the minute you pull out of their driveway? Would you like to create a memorable sales experience, reinforced by lifelong customer loyalty? If you answered “yes” to any of these questions, then this article is for you.
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Successful Trade Show Exhibiting

By Jay Rathbun
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“If I have a booth, they will come.” Throughout my years of work in the HVAC industry, I have come across many business owners who honestly believe that merely setting up a booth is enough to attract customers at a home and garden show. They couldn’t be more wrong!
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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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NEWS 09-15-14 cover

2014 September 15

Check out the weekly edition of The NEWS today!

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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