David Wells

David Wells is a sales representative for Geary Pacific Supply in Riverside, Calif. Prior to selling HVAC, he spent 25 years in the air filtration industry. In 2007 he earned his Master’s Degree in Business Administration (MBA) from California State University. The culminating project for his MBA was this thesis, “The Impact of Brand Equity on the Purchasing of Consumer Durables.”


Impact of Brand on Consumer Buying

This article is a summary of research performed for the author's Masters’ thesis. The purpose of the research was to show manufacturers and dealers of residential HVAC systems how to raise the equity of their brands, enabling them to sell more premium systems and increase their revenues and profit margins. 
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2015 AHR Expo

Photos from the 2015 AHR Expo at McCormick Place in Chicago.

Posted: February 19, 2015


NEWSMakers: Michael Nark

Michael Nark, CEO of BuildingIQ, talks about the company’s software platform which works with existing building management systems in commercial buildings to adjust HVAC operations to increase cost savings and the future of the building automation and controls market. Posted on March 20.

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2015 March 23

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HVAC Trends

The NEWS regularly reports on HVAC industry trends in our weekly issues. What trends do you see?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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