David Wells is a sales representative for Geary Pacific Supply in Riverside, Calif. Prior to selling HVAC, he spent 25 years in the air filtration industry. In 2007 he earned his Master’s Degree in Business Administration (MBA) from California State University. The culminating project for his MBA was this thesis, “The Impact of Brand Equity on the Purchasing of Consumer Durables.”
This article is a summary of research performed for the author's Masters’ thesis. The purpose of the research was to show manufacturers and dealers of residential HVAC systems how to raise the equity of their brands, enabling them to sell more premium systems and increase their revenues and profit margins.
Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.
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Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
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