In a recent workshop for newly displaced workers, I asked participants to introduce themselves and tell us what they had been doing most recently for their ex-employer. One woman introduced herself as “just another factory worker.” The importance of this woman’s story is not in how it starts, but in the transformation she made.

Ever wonder why people don’t do the things you want them to do? Why is it that some individuals perversely do the exact opposite of what you would have them do? And who can figure out why people act the way they do in the first place? The answers to these questions have only taken me years of study and mountains of work experience to figure ou