Bob Janet

Bob Janet is a sales consultant, trainer, speaker, and author of Join The Profit Club. He combines 40 years of experience as owner/operator of professional, retail, manufacturing, and service businesses with teaching and storytelling ability to motivate, educate, and inspire business professionals of all levels and all industries to increase sales and profits. Contact him at 704-882-6100 or Bob@BobJanet.com, or visit www.bobjanet.com.

ARTICLES

Don’t Market on the Cheap

Your Sales and Reputation Will Suffer
July 8, 2013
Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.


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Don't Give Up - Follow Up

It Is Not Over Till You Give Up
April 12, 2013
A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.


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Back to the Things That Worked... Back to the Past

February 4, 2013
Are some of your best marketing and selling tools on the shelf collecting dust? Is this the right time for you to go back and use the selling tools that made you money years ago? Tools like personally contacting your customers. In person.


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The Worst Bad Business Assumption

October 10, 2011
What is the worst bad business assumption? Assuming word-of-mouth advertising is the best form of marketing.


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Advertising and Referrals: The One-Two Punch of Marketing

March 7, 2011
There are five great reasons to advertise: 1) To reach new customers; 2) To keep your name before current customers; 3) Because it pays over the long term; 4) To generate traffic; and 5) To increase sales and profits. A great way to maximize sales and profits is to complement your advertising with referral marketing.
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Bad Business Assumptions Cost You Sales, Profits

June 25, 2007
If you are not being perceived the way you want, do things to change the customer’s and prospect’s perception. This article presents six perceptions customers react positively to.
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Ways to Double Your Sales

June 4, 2007
Customers will not just make additional purchases simply because you ask them to. You must show them the value in making additional purchases. And that is easy. All you have to do is show them the benefits they receive from purchasing your products and services.
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Shut up and Take the Money

March 12, 2007
While shopping one of the big box home store discounters for a client, I watched a perfect example of overselling. When I asked the customer, “Why didn’t you buy that sink?”, she replied, “He would not shut up and sell it to me.”
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Perception Is Everything

August 7, 2006
You need to constantly give buyers the perception that your products and services give them value. There are six perceptions that customers react positively to. This article explains what they are.
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