Bob Janet is a sales consultant, trainer, speaker, and author of Join The Profit Club. He combines 40 years of experience as owner/operator of professional, retail, manufacturing, and service businesses with teaching and storytelling ability to motivate, educate, and inspire business professionals of all levels and all industries to increase sales and profits. Contact him at 704-882-6100 or Bob@BobJanet.com, or visit www.bobjanet.com.
It’s all about price, isn't it? That's why every company that sells high-end items is going out of business. But wait a second; they are not going out of business. In fact they are profiting like never before.
Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.
Are some of your best marketing and selling tools on the shelf collecting dust? Is this the right time for you to go back and use the selling tools that made you money years ago? Tools like personally contacting your customers. In person.
There are five great reasons to advertise: 1) To reach new customers; 2) To keep your name before current customers; 3) Because it pays over the long term; 4) To generate traffic; and 5) To increase sales and profits. A great way to maximize sales and profits is to complement your advertising with referral marketing.
Customers will not just make additional purchases simply because you ask them to. You must show them the value in making additional purchases. And that is easy. All you have to do is show them the benefits they receive from purchasing your products and services.
While shopping one of the big box home store discounters for a client, I watched a perfect example of overselling. When I asked the customer, “Why didn’t you buy that sink?”, she replied, “He would not shut up and sell it to me.”