Michael O'Grady

Well known in the services industry for his tenacious, self-disciplined, and self-motivated selling and training style, Michael O’Grady is an accomplished HVAC sales manager, coach, author and publisher. He conducts regular seminars and webinars and is founder of the online sales training resource, www.sales-psychology.com.

ARTICLES

What Happens When the Phone Rings?

Six Rules for Improving Customer Service
June 17, 2013

You may have the best sales team in the country, but what happens when your customer service department isn’t as good? 


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How to Stand Out: A Lesson on Practical Intelligence for Contractors

May 14, 2013
Practical intelligence has to do with your ability to communicate well with many different types of people. This ability, under very specific circumstances, can make all the difference when presented opportunities in life.


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Time Is on Your Side: A Lesson in Time Management in Sales

March 4, 2013
As I finished up my last sales appointment of the day I looked at the time. Had it really been three hours and 45 minutes since I arrived at this house? The good news was the time put in with this customer paid off. It ended in a $25,600 closed sale.


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How to Keep Your Head on Straight When You Haven’t Sold a Job in Days

September 3, 2012
If you’re the person responsible for sales and you haven’t sold a dime for days, you might be tempted to think negatively. You might become critical of yourself or others. This can do nothing to help you. It’s important that you remain logical and not emotional.


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Staying Connected to Your Customers in This Digital Age

July 24, 2012
Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.


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Thoughts on NBC’s Today Show Air Conditioning Sting Operation

July 16, 2012
This past week, NBC’s Today show aired a segment that challenged the honesty and integrity of air conditioning technicians. Producers of the show staged a simple, easy-to-fix broken wire in an a/c system. Six technicians failed to make the proper recommendation. I believe that lack of proper training is a big part of the problem.


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When Cautious Thinkers Need You to Take Charge

January 9, 2012
A cautious thinker is a person who agonizes over a buying decision, especially if there is a significant dollar amount at stake. One of the most challenging situations for a cautious thinker is when they are forced to make a decision prior to completing their psychological process. I encountered one of these situations recently.


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Getting Naked With Homeowners

December 5, 2011
Sometimes you may have to play mediator and ask tough questions to get homeowners communicating with each other about a furnace, an air conditioner, or a necessary plumbing repair when they can’t even agree on what’s for dinner. That’s allowing yourself to get naked with homeowners.


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How to Sell to Customers Who Bargain: A Lesson in Cross-Cultural Selling

October 4, 2011
There are natural systems in our American society that we just follow. We stop at red lights, go at green lights, and we certainly don't negotiate prices at the local food store. But what if you were born and raised in India, or China, or another country where bargaining was an everyday tool for feeding your family?
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How to Close a One-Legger

August 8, 2011
First, what is a one-legger?


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