Articles by Matt Plughoff

Get the Referrals You Earn

June 8, 2009
In our industry, too many people act as if earning a free lead is a matter of being nice or less expensive than the competition. But a true referral is different. Referral leads are emotionally based and therefore require that you think about the customer’s experience not in terms of service, but in terms of experience.
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Defeating Pirates on the Team

May 11, 2009
There has been a good deal of news lately about pirates raiding ships along the African coast. Bucking all authority and rule of law, these criminals capture sea-bound vessels filled with precious cargo. There is a version of this in our industry, though it may be more of a question of incompetence rather than out-and-out piracy.
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2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

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Jeff Hutchinson, Energy Solutions Manager for mechanical contractor Bruner Corp., talks about the ductless market and how it can be profitable for a commercial contractor.

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2014 July 21

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R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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