Al Ciuffreda

Al Ciuffreda is the founder of Customer Choice, a consulting firm. He can be reached at 540-786-5061 or e-mail ac4364@verizon.net.

ARTICLES

HVAC Contractor Essentials for Success

In the first installment of this two-part series, we examined two of the five essentials for HVACR contractor success, which involved employee retention and training. In Part 2, we will explore some of the other essentials necessary to maintain profitability and market share: overhead, presentation, and lead generation.
Read More

A Career Path: The Missing Link?

One of the greatest challenges facing the HVAC contractor today is that of hiring, retaining, and increasing productivity of employees. The industry must overcome the persistent employee shortage. It starts with increased technician income through increased service charges, and it must include a visible career path.
Read More

Selling Higher SEER Is Easy and More Profitable

Our industry is notorious for assuming the consumer will only buy low price. The contractor may typically be afraid of price. However, this should not be the reality, as historically 80 percent of consumers will purchase something of greater value if presented with the choice and a reason to buy it.
Read More

Sell High Efficiency, Not Just 13 SEER

Contractors consistently say that they always offer a higher-efficient product when giving a homeowner a price. And I believe them. But maybe they should offer a third price as well for an even higher-efficient product and more homeowners might purchase the offer that is right in the middle.
Read More

Multimedia

Videos

Image Galleries

2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Howard Weiss
Howard Weiss, executive vice president, HVAC Excellence stopped by The NEWS’ booth at the AHR Expo to discuss HVAC Excellence’s upcoming conference, networking opportunities at large expo’s, and much more. Posted on Feb. 27.
More Podcasts

ACHRNEWS

NEWS 02-23-15 cover

2015 February 23

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

HVAC Trends

The NEWS regularly reports on HVAC industry trends in our weekly issues. What trends do you see?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con