Service Market

Provide Service, Then Charge for It

October 24, 2011
Anytime a group of contractors get together, have you noticed that it only takes a few minutes for the conversation to get around to how low-price competitors are making it difficult to do business in their market?


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Market Continues to Challenge Distributors

October 17, 2011
It’s a tough crowd of consumers out there. According to distributors, consumer behavior is leading to a drop-off in the replacement market, as well as a drop-off in the high-end market. Yet despite these worrisome trends, distributors are still seeing areas of growth and employing smart tactics to keep their businesses in good shape.


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The Moisture Epidemic

October 17, 2011
“An epidemic of moisture-related problems are causing more system failures today than ever before in the history of air conditioning and refrigeration,” said Paul Appler, a technical speaker at the state of Alabama’s mandated Continuing Education Program for HVACR Contractors.


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Ice Breaker: Suction Lines

October 3, 2011
Properly sizing and installing the suction line of a refrigeration system is very important to its overall operation. What happens when they aren’t installed properly and how can you avoid this? 


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Contractors Defy Hiring Trends

September 26, 2011
Most small business owners around the country do not plan to hire due to the uncertain economic outlook. Parts of the HVAC industry seem to be trending in the opposite direction, however, as many contractors say they are planning to hire over the next 12 months.


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HVAC and the Recession: Its Effect on Business

September 26, 2011
The “great recession” has come and gone. But has it left a hangover? Of course. But it isn’t all doom and gloom. The economic downturn has given business owners the unique opportunity of turning the mirror on themselves.


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85 Years of Leadership: Meet The NEWS’ Oldest Subscriber

September 19, 2011
Congratulations to Lou Bindner, founder and chairman of Climate Engineering Inc., Denver! Bindner won The NEWS’ contest to locate our oldest current, long-term subscriber.


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85 Years of Leadership: Social Networking Packs Marketing Punch

September 19, 2011
Today there are vast possibilities for online marketing and connections through social networking.


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85 Years of Leadership: Today’s Contractors Redefine Normal

September 19, 2011
If the 1920s readers of The Electric Refrigeration News and today’s NEWS contractor subscribers could see each other, they would probably be unrecognizable to each other.


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Contractors Play Ball to Market Themselves

September 5, 2011
When it comes to small HVAC contractors drawing attention to themselves, they find putting a company name on the back of a jersey, buying ads in a hometown newspaper, and volunteering for a service project becomes a way to draw attention to the company.


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