Anytime a group of contractors get together, have you noticed that it only takes a few minutes for the conversation to get around to how low-price competitors are making it difficult to do business in their market?
It’s a tough crowd of consumers out there. According to distributors, consumer behavior is leading to a drop-off in the replacement market, as well as a drop-off in the high-end market. Yet despite these worrisome trends, distributors are still seeing areas of growth and employing smart tactics to keep their businesses in good shape.
“An epidemic of moisture-related problems are causing more system failures today than ever before in the history of air conditioning and refrigeration,” said Paul Appler, a technical speaker at the state of Alabama’s mandated Continuing Education Program for HVACR Contractors.
Most small business owners around the country do not plan to hire due to the uncertain economic outlook. Parts of the HVAC industry seem to be trending in the opposite direction, however, as many contractors say they are planning to hire over the next 12 months.
The “great recession” has come and gone. But has it left a hangover? Of course. But it isn’t all doom and gloom. The economic downturn has given business owners the unique opportunity of turning the mirror on themselves.
When it comes to small HVAC contractors drawing attention to themselves, they find putting a company name on the back of a jersey, buying ads in a hometown newspaper, and volunteering for a service project becomes a way to draw attention to the company.