Whether drawn from experience, knowledge, or the news, brands often leave impressions that are difficult to overcome. Some are positive, others negative, but either way there is something there with the ability to evoke a customer response.
Each program address a specific sector of HVAC distribution in an attempt to define challenges, discover solutions to these challenges, and explore practical applications of the solutions in order to improve distribution business performance.
Most distributors would agree that part and product information is a necessity for their counter employees; but distributors are also finding that contractors need consultants who can not only sell parts, but who can also provide a bevy of relevant information.
Family owned and fairly large — these are two phrases that don’t always mesh in the HVAC distribution industry, but they aptly describe M&A Supply Co. Inc. Headquartered in Brentwood, Tenn., the distributor employs 160 people across 20 locations in eight different states.
Many consider good customer service to be a key success principle for HVACR distributors. Customer service, however, isn’t found only in a kind attitude and a free coffee. Often it can be found in innovative solutions for daily undertakings.
Moving product from manufacturer to contractor simplifies the definition of wholesale distribution. What it doesn’t account for are the multiple processes that distributors employ to effectively accomplish product movement and customer satisfaction; all while endeavoring to make a profit.
We all know how devastating a computer virus can be, but not every service contractor is aware of the destructive viruses that can infect a business. Unlike computer viruses, these profit killers aren’t transmitted through cyberspace; they grow and fester within the infected business strictly from internal causes.
Emerson Climate Technologies acknowledged its top-performing wholesalers for outstanding sales performance in 2012. The awards banquet was held during Emerson’s annual National Wholesaler Conference in Tucson, Ariz.