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Apps & Software

Does Your Company Need a Social Media Policy?

Contractors Discuss How and Why Oversight Is Needed

Many contractors are crafting policies that spell out how and when social media can be utilized, both personally and on behalf of the company.


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Trane, a brand of Ingersoll Rand: Energy Modeling-Load Design Software

The TRACE™ 700, an HVAC load design and building energy modeling software, makes modeling for Leadership in Energy and Environmental Design (LEED) certification faster and easier. 


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Building a Better Website

Optimizing Website Development and SEO

Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.


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App Zone: January 27, 2014

As technology continues to advance, more and more industry mobile applications are becoming available for smartphones and tablets. Here are a few of the latest.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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The Measure of SEO Success Is Revenue, Not Your Google Website Ranking

Most Web Marketing Firms Start with the Wrong End in Mind

The most important measure of SEO success is revenue and gross profit from organic search. 


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Internet Scams Are Hazardous to Contractors’ Money, Reputation

Hacking, Phishing, Shady Emails Can Harm Anyone

Many HVAC contractors and their employees face the same challenge on a daily basis — how to keep theircompanies safe on the Internet.


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Customers Are Mobile; Is Your Marketing?

Ensure Online Offerings are Accessible on Mobile Devices

In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.


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Testo USA Inc.: Thermal Imaging Software

Version IRSoft 3, the next generation of thermal imaging software, is backward compatible with all of the company’s thermal imagers. 


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Airxchange Inc.: ERV Environmental Impact Software

Online estimation software quickly calculates the positive environmental impact and dramatic energy savings possibilities when commercial buildings utilize energy recovery ventilation (ERV) technology, the company said. 


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Multimedia

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2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

Podcasts

NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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ACHRNEWS

NEWS 10-27-14 cover

2014 October 27

Check out the weekly edition of The NEWS today!

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EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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HVACR INDUSTRY STORE

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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