Apps & Software

App Zone: January 27, 2014

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As technology continues to advance, more and more industry mobile applications are becoming available for smartphones and tablets. Here are a few of the latest.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience
By Adams Hudson
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There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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The Measure of SEO Success Is Revenue, Not Your Google Website Ranking

Most Web Marketing Firms Start with the Wrong End in Mind
By Ben Landers
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The most important measure of SEO success is revenue and gross profit from organic search. 


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Internet Scams Are Hazardous to Contractors’ Money, Reputation

Hacking, Phishing, Shady Emails Can Harm Anyone
By Matt Bishop
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Many HVAC contractors and their employees face the same challenge on a daily basis — how to keep theircompanies safe on the Internet.


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Customers Are Mobile; Is Your Marketing?

Ensure Online Offerings are Accessible on Mobile Devices
By Court Cunningham
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In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.


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Testo USA Inc.: Thermal Imaging Software

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Version IRSoft 3, the next generation of thermal imaging software, is backward compatible with all of the company’s thermal imagers. 


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Airxchange Inc.: ERV Environmental Impact Software

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Online estimation software quickly calculates the positive environmental impact and dramatic energy savings possibilities when commercial buildings utilize energy recovery ventilation (ERV) technology, the company said. 


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HVAC Software Tools Make a Difference

Contractors Choose Packages that Improve Business Operations
By John Vastyan
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With an economy that is still weak in many parts of the country, making the time to choose the right software package is an important step toward improving the bottom line.


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Mobile Apps Streamline Sales Process

New Apps Make it Easier for Contractors to Close the Deal
By Joanna R. Turpin
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There is no question that apps are changing the way the sales process works, for both comfort advisors and customers. 


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App Zone: December 30, 2013

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As technology continues to advance, more and more industry mobile applications are becoming available for smartphones and tablets. Here are a few of the latest.


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Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

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