Business Services

A Grand Punch in the Mouth

Lessons Learned from the Great Recession and Hurricane Sandy
By Dan Holohan
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As the noted philosopher Mr. Michael “Iron Mike” Tyson once said, “Everyone has a plan, ’til they get punched in the mouth.”


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Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
By Adams Hudson
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If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


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Metro, Rural Marketing Are the Same, Only Different

Similar HVAC Tasks, Different HVAC Angles
By Matt Bishop
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Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.


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GE Capital Retail Bank: Business-Building Program

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A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction. 


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View Your Website Through a Customer’s Eyes

Internet Bells and Whistles Don’t Always Translate to HVAC Sales
By Jim Hughes
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Making your website easy for visitors to use is more than smart business; it’s a matter of survival. 


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Ask The Experts: Sept. 30, 2013

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What is search engine optimization (SEO) and why do I need it?


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Perks of Home-Performance Partnerships

Counseling, Cooperation Promote Whole-House Contracting Success
By Joanna R. Turpin
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As more and more contractors consider diving into home-performance contracting, many are seeking guidance from numerous organizations that have the experience necessary to help contractors start and/or grow their HPC businesses.


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Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine
By Adams Hudson
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It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


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HVAC Contractors and Consumers Benefit from Financing Options

Residential, Commercial Customers Consider Financing a Viable Option
By Matt Bishop
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Financing options are helpful for HVAC contractors and consumers, often providing the difference between gaining a sale or losing it.


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From One Generation to the Next

HVAC Contractors Weigh Pros and Cons of Family Business
By Kimberly Schwartz
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While the working relationships that are formed are special, family members also face many challenges, from family arguments spreading to the office to disputes over succession. But many HVAC contractors have learned to successfully navigate these issues and are planning how the business will go forward with the next generation.


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2014 Energy Efficiency Forum

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NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

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Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
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2014 National Plumbing & HVAC Estimator

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