Business Services

Defender Direct Expands into HVAC Market

Home Security Company Acquires Five HVAC Firms
By Kimberly Schwartz
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The company has acquired five HVAC businesses in the Midwest and is now working to integrate them into its corporate culture.


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Coupons Drive Business, Attract New Customers

Jury Out on Success of Deep Discount Sites
By Matt Bishop
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More and more managers are doing something different to drum up business and are considering nontraditional methods to maximize their spot in the marketplace.


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HPC Sales Come in All Forms

The More the Merrier for HVAC Contractors
By Joanna R. Turpin
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Just as no two houses are exactly the same, neither are the homeowners who live there. While one may have the resources to make all the energy-efficient improvements to the house at once, another may have to make selective upgrades over time.


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Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team
By Adams Hudson
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As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


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Nexstar Network Members Reenergize at Super Meeting 2013 in Indianapolis

Event Drew Largest Crowd in 34 Years
By Matt Bishop
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The Nexstar® Network Super Meeting 2013, held in early October in Indianapolis, was a successful, optimistic event, according to attendees.


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Small Contractors Find Ways to Compete With Big Firms

Reputation, Referrals Key to Overcoming Size Factor
By Matt Bishop
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When it comes to operating in a major metropolitan area, how much does size matter? 


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Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm
By Adams Hudson
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Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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ACCA Examines Performance Contracting

Meetings Focus on Comprehensive Contracting Energy Solutions
By Kyle Gargaro
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Home- and building-performance contracting is gaining momentum, as illustrated by the recent ACCA Building Performance Forum sponsored by The NEWS. The second annual event saw a 19 percent increase in contractor attendance.


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Nov. 7, 2013: Free eBook Provides Contractor Success Tips

Book Describes How Contractors Can Better Develop Their Business and Improve Performance
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Steps that contractors of all types can take to improve their financial performance are described in a free eBook, Contractor Success Tips by Paul Sanneman. The book can be downloaded from Sanneman's Dream Business Coaching website.


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Understand Your Website’s Visit-to-Lead Conversion

Not Knowing Your Numbers Can Result in Wasted Advertising Dollars
By Ben Landers
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Your website is not a brochure; it’s a sales rep. If you want to grow your business, you need to change the way you think about your website. 


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2014 Energy Efficiency Forum

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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