I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?
Every HVAC businesses should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.
Thanks to modern communication technologies, such as cell phones, voicemail, and email, to name a few, switchboard operators including telephone answering services are going the way of the dinosaur — extinct. However, answering service companies can still provide invaluable opportunities for HVAC contractors.
The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.
Many owners jump at the first opportunity to hire a bookkeeper and start delegating all accounting tasks to someone else. It might be tempting to simply pass it over; wash your hands; and never look back. However, if you choose this path, you might as well literally give them your wallet and the keys to your home, too.
In part one of this two-part series, I explained the importance of email marketing and what contractors and business owners in the heating and cooling industry need to do to effectively set up email accounts. Now that we have covered those points, let’s take a deeper dive into creating and launching a successful email marketing campaign.
Besednjak tracked down Mindshare Technologies, a company that creates survey systems, and, while it took some convincing, created Customer Care Plus in 2009. Besednjak runs the service with business partner Mark Schmidt.