Business Services

Call-answering Services Still Relevant

When They Have a Problem, Customers Want to Talk to a Live Person

Thanks to modern communication technologies, such as cell phones, voicemail, and email, to name a few, switchboard operators including telephone answering services are going the way of the dinosaur — extinct. However, answering service companies can still provide invaluable opportunities for HVAC contractors. 


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Marketing Magic: Confessions of a Post-holiday-crazed Marketer

Now’s the Time to Plan an Effective Marketing Plan

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.


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Three Ways You’ve Been Scammed by Accountants

Keep an Eye on Your Bank Statements at All Times

Many owners jump at the first opportunity to hire a bookkeeper and start delegating all accounting tasks to someone else. It might be tempting to simply pass it over; wash your hands; and never look back. However, if you choose this path, you might as well literally give them your wallet and the keys to your home, too.


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Build Your Business: Email Marketing

More Tips to Get Your Message Comfortably in Customers’ Inboxes

In part one of this two-part series, I explained the importance of email marketing and what contractors and business owners in the heating and cooling industry need to do to effectively set up email accounts. Now that we have covered those points, let’s take a deeper dive into creating and launching a successful email marketing campaign.


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Software Designed for HVAC

Variety of Programs Available For Contractors

Vendors offer a variety of programs that can do everything from calculate heat loss to fully run every facet of a contractor’s business. Here are some examples of what’s available in the market today.


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Surveys Track HVAC Customer Experience

Small Businesses Use Customer Feedback to Improve Services

Besednjak tracked down Mindshare Technologies, a company that creates survey systems, and, while it took some convincing, created Customer Care Plus in 2009. Besednjak runs the service with business partner Mark Schmidt.

Frank Besednjak

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Cashing in on Catchy Vehicle Marketing

Bright, Bold Colors Attract Customers to Your Company

No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks.


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The Importance of Managing Fleet Vehicles, Logistics

Miles, Maintenance, and Gas Adds Up Quickly for HVAC Technicians in the Field

It is vitally important HVAC companies have a sound business strategy regarding the size and maintenance of their respective fleets of vehicles. Regardless of size, each fleet must make attempts at increased efficiency and proper maintenance in order to have sustained profitability.


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Multimedia

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2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.

Podcasts

NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

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2015 May 25

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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