In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.
More and more managers are doing something different to drum up business and are considering nontraditional methods to maximize their spot in the marketplace.
Just as no two houses are exactly the same, neither are the homeowners who live there. While one may have the resources to make all the energy-efficient improvements to the house at once, another may have to make selective upgrades over time.
As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?