The Internet’s become an easily accessible and influential forum for current or prospective customers to share their opinions of your company’s service. And, a negative review — whether it’s warranted or not — can crush your company’s credibility in just a few sentences.
Nothing good happens when businesses fail to respond to a business crisis immediately. If you don’t, the media and Internet trolls can take over, and your business could lose control of the information being disseminated.
Bryant dealer wins award for its energy efficiency program
September 10, 2015
Cool Care Heating & Air, a Bryant dealer, was recognized by the U.S. Department of Energy (DOE) for its commitment to improving residential energy efficiency. Cool Care received the 2014 Century Club Award.
While it remains to be seen how the new minimum-efficiency standards will impact the industry as a whole, most distributors are breathing a sigh of relief that their decision to stock more 13-SEER equipment is paying off, leaving them time to start thinking about what to do with the next round of minimum-efficiency standards, which the DOE is considering right now for residential furnaces.
There are obviously benefits to having both decision-makers present when making a sales call, but HVAC contractors, just like those in other industries, must walk a fine line when pitching a sale when a significant other is absent from the conversation.
Europe is the largest market for underfloor heating
September 3, 2015
The global underfloor heating market is forecast to reach $7.9 billion by 2020, growing at a compound annual growth rate (CAGR) of 8.7 percent from 2015 to 2020, according to a new market research report published by MarketsandMarkets.
The user can take advantage of the enhanced energy simulation capabilities of the IES platform
August 31, 2015
A new specification tool enabling designers to make accurate climate control system efficiency calculations for Daikin variable refrigerant volume (VRV) systems has been launched by Integrated Environmental Solutions (IES) in conjunction with Daikin North America.
As demand and support for energy efficiency, long-term cost reductions, and other benefits provided by solar installations grow, so does concern over how solar will look after current federal tax credits expire at the end of 2016.
While in most businesses you can’t send other people to work in your place, in website content creation, you actually can allow someone else to help you create content that prospects will find of interest — namely customers, specifically in customer reviews.