In the Dec. 4, 2017 issue of The NEWS, I discussed some common obstacles that customers present when offered a preventive maintenance agreement and solutions to overcome them. This week, let’s take a close look at how to design and market your service plans.
U.S. shipments of central air conditioners and airsource
heat pumps totaled 473,496 units in December
2017, up 6.3 percent from 445,355 units shipped in
December 2016.
Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per
year worldwide.
Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.
Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.
When replacing electrical components, it is very important to ensure the component is properly grounded. Do not overlook the importance of the ground wire. Although many times an ungrounded component will not affect the operation, it is not safe.
Unfortunately, much of what has been said and written in terms of the labor shortage takes the form of gloom-and-doom statistics and anecdotes that just serve to increase contractors’ worries.