Lochinvar LLC announced that it has established an enhanced social media presence to foster increased interaction with industry professionals and provide new platforms for dialogue and discussion.

The Heating, Air-conditioning and Refrigeration Distributors International (HARDI) launched a new website, www.DevelopDemand2012.com, for its 2012 Annual Conference — Develop Demand - Success Is Deliberate. The conference is Oct. 6-9, 2012 at the JW Marriott Orlando Grande Lakes resort in Orlando, Fla.

Emerson Climate Technologies has launched a restructured website with improved search and navigation plus additional functionalities including optimization for mobile devices.

With a new website packed with social media hook-ups, Triple A Air Conditioning (www.dfwairconditioning.com) said it can now get closer to its customers and provide quick response to their questions about air conditioning and furnace repairs and installations.

Rinnai Corp. announced that it has enhanced its online presence with the launch of a digital resource center and blog called “Think Tankless.” Rinnai said that Think Tankless provides it with a new way to share tankless-related information with potential customers, while enabling site visitors to post comments and questions.

In an effort to better communicate its position as a leader in the high volume low speed (HVLS) fan industry, MacroAir announced that it has transformed its company brand identity and launched a new website.

At the annual Grainger Show in Orlando, Grainger, a leading broad line distributor of facilities maintenance products, launched its new Grainger.com mobile website.

PexUniverse.com, an online seller of plumbing and heating supplies, has announced the addition of new electric radiant heating product lines, including electric pipe heating cables, electric radiant floor heating cables, and electric radiant floor heating mats.

Victaulic has announced the launch of its redesigned website, which the company said features optimized search functions, customer profile options, and ease of access to product information, and will showcase Victaulic projects around the world.

WaterFurnace International Inc. announced WeDoGeo.com, the company’s new online selection software site. The new platform was designed to aid applied commercial manufacturers’ representatives by combining technical equipment selection, equipment pricing, construction submittals, and order entry in a single online portal.