Business Management

Unions Thrown a Life Preserver: NLRB Breathes New Life Into Declining Union Membership

By Richard D. Alaniz
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Union membership in the private sector stands today at a mere 6.9 percent, down drastically from its high of 35 percent during the mid-1950s. However, the National Labor Relations Board (NLRB) has made recent moves likely to pave the way for unionizing attempts in the workforce.


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The Worst Bad Business Assumption

By Bob Janet
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What is the worst bad business assumption? Assuming word-of-mouth advertising is the best form of marketing.


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Is It Legal to Only Hire the Already-Employed?

The Problems With Must-Be-Employed Rules
By Richard D. Alaniz
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While the “must be employed to apply” philosophy may make sense, federal regulators are examining these types of policies, and at least one state has made it illegal.


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Social Media’s Impact: How Contractors Can Use Social Media to Connect With the Consumer

By Dale Blasingame
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Can a solid presence on social media benefit you as an HVACR contractor? You bet it can.


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Bona Fide Meal Periods: Are Your Practices Creating Overtime Liability?

By Richard D. Alaniz
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Taking workers off the clock for their meal periods can lead to litigation and government investigations if not done with care.


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How to Close a One-Legger

By Michael O'Grady
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First, what is a one-legger?


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A Social Life: When Employees and Applicants Take to Facebook

By Richard D. Alaniz
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Imagine one of your employees bashes your company or their coworkers on Facebook. You might think that you could fire that employee. But you would probably be wrong. Or consider whether you should Google job applicants. It may seem like a no-brainer, but if you don’t do it correctly, you could end up in the midst of a lawsuit.
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Miracle Closing Technique

By Michael O'Grady
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This article should really be titled “Miracle Closing Technique for the Estimate-Getting Researcher.” As you will read, it’s really not a miracle at all. It’s more common sense. There are many kinds of customers, but the most classic might be the we’re-getting-estimates customer.
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Responding to the Increasingly Aggressive Pursuit of Employers and Undocumented Workers

By Richard D. Alaniz
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The Social Security Administration’s re-introduction of No-Match Letters, along with U.S. Immigration and Customs Enforcement’s skyrocketing issuance of Notice of Inspections of I-9s, evidences the federal government’s increasingly aggressive stance to curb the hiring of unauthorized workers and to penalize employers who do.
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Plan Your Close in Advance

By Michael O'Grady
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The bottom line is that if there is no sale made or no money coming in, there is no company. One thing that seems to elude contractors at times is their ability to ask for the order. In other words, “close the sale.” Years ago I learned to plan your close in advance and build your sales presentation around it.
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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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