Business Management

Three Secrets to Selling in the Social World

The Ability to Leverage Social Media Is Becoming More of a Factor in Selling
There will always be a huge need for improving interpersonal skills in selling, but every day social media impacts our lives a bit more. How can sales professionals make the most of social media in their selling efforts? Here are three tips.


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How Do I Sell?

Sales is what drives every business. If you don’t sell anything, you don’t make any money. If you don’t make any money, you don’t stay in business. That’s not Business 101. It’s more basic than that. It’s Business 100. You have to make a buck to keep the doors open.


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Don’t Market on the Cheap

Your Sales and Reputation Will Suffer
Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.


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Top 10 Best Practices in Workers’ Comp

Managing the Different Aspects of Workers’ Comp
Dealing with injuries, managing workers’ compensation issues, and getting people back on the job can be complicated, expensive, and time-consuming. In order to manage the expenses, time, and effort involved with the different aspects of workers’ comp, here are 10 best practices.


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Website Management for HVACR Service Managers

Tips for Developing and Maintaining a Better Website
An HVACR service manager or service company owner in pursuit of excellence should be actively involved in the maintenance and almost-constant evolution of their website. Approaching it via a blend of the available options makes it manageable.


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Maintaining Wage and Hour Compliance in 2013

Be Sure to Comply With All Applicable Federal and State Laws
Over the past six years or so, wage and hour lawsuits have become, if not commonplace, extremely prevalent. This trend, fueled by a large number of workers displaced following the financial crisis and stoked by successful settlements and court rulings over the past several years, is unlikely to end anytime soon.


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The Big Three: Direct Mail Marketing Fundamentals to Get Results Fast

How to Get Ultimate Postcard Marketing Results for Your Small Business
Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.


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2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C.

Podcasts

NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

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2015 June 1

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HYDROCARBON REFRIGERANTS

The EPA has approved several hydrocarbon (HC) refrigerants for HVACR applications. Do you support the use of HCs?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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