The Internet’s become an easily accessible and influential forum for current or prospective customers to share their opinions of your company’s service. And, a negative review — whether it’s warranted or not — can crush your company’s credibility in just a few sentences.
Nothing good happens when businesses fail to respond to a business crisis immediately. If you don’t, the media and Internet trolls can take over, and your business could lose control of the information being disseminated.
While it remains to be seen how the new minimum-efficiency standards will impact the industry as a whole, most distributors are breathing a sigh of relief that their decision to stock more 13-SEER equipment is paying off, leaving them time to start thinking about what to do with the next round of minimum-efficiency standards, which the DOE is considering right now for residential furnaces.
There are obviously benefits to having both decision-makers present when making a sales call, but HVAC contractors, just like those in other industries, must walk a fine line when pitching a sale when a significant other is absent from the conversation.
Trends in supermarkets can often provide insights into changes to come for the rest of the commercial refrigeration world, and — as is the case industry-wide — refrigerants are on the minds of many in the supermarket sector.
The following is excerpted from “Case Study: Transcritical Carbon Dioxide Supermarket Refrigeration Systems,” which was prepared by Navigant Consulting Inc. for the Better Buildings Alliance; Building Technologies Office; and the Office of Energy Efficiency and Renewable Energy, U.S. Department of Energy (DOE).
Your job is to anticipate all the questions a customer may have and make sure they’re all answered before the doorbell is rung. If you fail to answer all these questions correctly, you’re simply setting yourself up for failure.
As demand and support for energy efficiency, long-term cost reductions, and other benefits provided by solar installations grow, so does concern over how solar will look after current federal tax credits expire at the end of 2016.