You Can't Pick Your Weather - Or Your Economy
October 5, 2010
I only had one free Saturday morning in October to go
raspberry picking. But on the morning that I had made plans to go, I woke up to
the sound of rain. It was pouring, and the temperature was in the mid-40s. I
thought about not bothering to get out of bed, but I knew it was my only chance
for raspberry jam.
If you’ve never had homemade raspberry freezer jam, you
might not understand the draw. But let me assure you, it is unlike anything
you’ve ever bought at the supermarket. My sister-in-law and I had decided to
pick the late fall berries and make jam, so even though it was raining, we
bundled up and headed a half hour north to the U-pick farm.
When we arrived at the farm, we were directed to the berry
patch, and discovered we were the only two people crazy enough to try to pick
berries in the rain.
Although we were pretty well covered in our hooded
sweatshirts and ponchos, we couldn’t wear gloves while picking the berries.
After several minutes, my fingers were so cold and numb that I thought about
The funny thing was that, as I stood there hunched over a
berry bush in the muddy field, I remembered a conversation I’d recently had
with a manufacturer’s rep. He started his own company last year in the midst of
the recession. “You can’t pick your economy when you’ve got a good idea,” he
And I realized his statement could be applied to many
situations. You can’t pick your weather or your economy when you want to do
something, so you might as well go ahead and do it no matter the temperature or
And later on, whether it’s opening a jar of jam or reaping
another kind of profit, the result will be well worth it.