The Business Analyzer guides users through a secure, confidential interactive survey that will capture organizational and financial information specific to their businesses, the company says. After this information is entered, the program acts as an analytical tool, calculating and comparing the data against a database of HVAC industry-specific metrics and ratios. Then, it generates a “consultant’s report” that calculates overhead, shows how the user’s business measures up to key ratios, and identifies some specific areas of the business that are contributing to variances outside of the ratios.
Business Analyzer also offers suggestions for corrective measures dealers can implement to solve problems and direct their businesses toward desired goals and objectives, the company states. Users who seek further consultation on a specific business issue or variance have live online access to Collier Consulting, an HVAC industry consulting firm and the creators of the Business Analyzer.
According to York marketing manager Andy Fracica, “The Business Analyzer is the second phase of a long-term initiative in which York dealers can ultimately utilize the tools and programs on www.upgnet.com as their primary resource for all of their business planning, management, and marketing resources. This kind of online business consultation support from manufacturer to dealer is unprecedented in the industry.”
The tool does not require dealers to install or learn any software or new business techniques or principles, says the company. The interface is designed to be user friendly and can be accessed through the Web at any time from any location, allowing dealers to use the tool on their schedule. Both access and data are password-protected.
For more information, visit the company’s Web site at www.york.com.
Publication date: 06/23/2003