Wholesale Division of Home Depot Branded Under Name of HD Supply
January 29, 2007
ATLANTA - The Home Depot® united its expanding wholesale distribution businesses under the common brand HD SupplySM.
“The HD Supply brand represents the rich legacy of each company in our division and the expanded opportunity afforded to our customers as a result of The Home Depot’s financial strength, supplier relationships, and value-add marketing opportunities,” said Joe DeAngelo, executive vice president/president, HD Supply. “A common brand enables us to showcase our unique ability to provide end-to-end solutions for our customers. Our goal is to make it easier for customers to do business with us by providing reliable, efficient service for a larger scope of their project needs.”
The wholesale division has been operating at a group level under the HD Supply name for some time, but each business has continued to operate under its existing brand. Throughout the coming months, each HD Supply business will be transitioning to the new brand identity and reaching out to customers to communicate the change.
While the brand names of all HD Supply companies will now be streamlined, each still has the same leadership and account teams that customers expect.
“We’ve stated our strategy of repeating on the professional side the same type of industry transformation The Home Depot pioneered in the do-it-yourself retail space,” said DeAngelo. “The combined strength of HD Supply provides the solid platform to get us there. After building leadership positions in a broad range of offerings over the last few years, we are now aligning each business under a single entity capable of providing a complete range of solutions. We plan to draw on the expertise of our combined $69 billion supply chain and best practices to provide professional customers an unmatched supplier relationship.”
For more information, visit www.hdsupplyinc.com.
Publication date: 01/29/2007