The PR Toolkit™ is an e-book that helps smaller companies generate their own public relations tactics to increase sales and profits. Serving as an all-in-one DIY resource, the PR Toolkit shows the small business owner how to identify creative angles and topics for stories, write a press release, develop e-mail pitches that get reporters’ attention, and build useful and lasting relationships with reporters. It also includes free resources for getting a press release published in search engines and on news wires, and how to get stories placed for business publicity. Small businesses also can learn how to use social media like Twitter and Facebook for national publicity.
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