Tool Brings the Heat

December 11, 2006
To view an enlarged version, click on the ad.

The two-in-one thermometer for HVAC professionals.

The headline says it all, doesn’t it? It’s one reason why one NEWS respondent stated, “That headline certainly grabbed my attention. I was in the market for a thermometer and that headline certainly drew me in.”

In this case, size did not matter, either. One could state that Fluke packed a lot of solid information - and attention - in this small 20-inch ad. The fact that 59 percent of NEWS respondents stated they remembered seeing that ad, makes it safe to deduct that it had (and has) drawing power

Of course, the goal of the company was to provide information regarding its new Fluke 561 HVACPro, a tool that measures IR and contact temperature.

As the ad states, “it combines the temperature functions professionals need for most HVAC jobs.”

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Publication date: 12/11/2006