Stop Competing and Be the Best
January 7, 2011
Forget resolutions, behavior changes, and the things you
stress about on a consistent basis. It is time to relax and refocus. I am not
talking about lazing on a beach with a self-help book and an umbrella drink. I
am asking you to take the pressure off, examine what’s going right, and begin
to put more energy into your successes than into your failures. It’s not a new
concept, but it is one that many corporate companies are embracing as well as
Does it work? First answer me this. Can you be great at everything?
Then why are you trying? Why are you pushing yourself, your employees, and your
business into an all encompassing frenzied direction? Perhaps instead of trying
to be great at everything, you should pick one thing, get better than anyone
else at it, and then become specialized. Of course, you can’t have five
geothermal or zoning specialists on the same block; but it is feasible to find
out what your competition can’t do and become the expert in that area. If you
are the go to company for that specialized area, you no longer have to work so
hard at competing. You can just be the best.
Give it a try, and Happy New Year.