Source 1â„¢ Offers Complete Marketing
The monthly specials program supports the Source 1â„¢ Ideal Store, a program that provides HVAC parts distributors with a common look to promote and consistently merchandise the Source 1â„¢ offering of wholesale, nonproprietary parts for the LuxaireÂ®, ColemanÂ®, and YorkÂ® equipment lines. The monthly specials kit offers distributors a complete marketing program, including product, customizable postcards, hanging signs, promotion stand signs, a back-lit sign, and premium items. Source 1â„¢ distributors who do not participate in the Ideal Store program can still take advantage of the monthly specials.
"Product promotions and supporting collateral materials give a retail look and feel to our distributors' stores," according to Renae Turnbaugh, Source 1â„¢ marketing manager. "The fact that the promotions and premiums change every other month means the message to our customers also changes, keeping stores fresh and offering contractors and dealers new incentives to purchase their parts from a Source 1â„¢ distributor."
For more information, visit www.source1parts.com.
Publication date: 08/21/2006