ACHRNEWS

Source 1â„¢ Offers Complete Marketing

August 21, 2006
The Ideal Store is a unique program that helps Source 1â„¢ distributors. This dealership has the Ideal Store Program in place.

NORMAN, Okla. - Source 1™, the aftermarket division of the Unitary Products Group of York – a Johnson Controls Co., is offering a monthly specials program to Source 1™ distributors. The program offers participating distributors a featured product, marketing collateral, and a premium item for contractors, all for one price.

The monthly specials program supports the Source 1™ Ideal Store, a program that provides HVAC parts distributors with a common look to promote and consistently merchandise the Source 1™ offering of wholesale, nonproprietary parts for the Luxaire®, Coleman®, and York® equipment lines. The monthly specials kit offers distributors a complete marketing program, including product, customizable postcards, hanging signs, promotion stand signs, a back-lit sign, and premium items. Source 1™ distributors who do not participate in the Ideal Store program can still take advantage of the monthly specials.

"Product promotions and supporting collateral materials give a retail look and feel to our distributors' stores," according to Renae Turnbaugh, Source 1â„¢ marketing manager. "The fact that the promotions and premiums change every other month means the message to our customers also changes, keeping stores fresh and offering contractors and dealers new incentives to purchase their parts from a Source 1â„¢ distributor."

For more information, visit www.source1parts.com.

Publication date: 08/21/2006