INTRODUCTION
In today’s environmentally conscientious
society, Limited Brands Inc. is doing its part to reduce emissions, and create
a cleaner, safer atmosphere. With a portfolio of nearly 3,000, mostly mall-based
stores, Limited Brands owns and maintains over 4,500 HVAC rooftop units (RTU)
that cool and heat over half its fleet of stores. The remaining stores have
mall-supplied heating and cooling systems.
In 2006, Limited Brands instituted a
proactive HVAC replacement program that will bring the average age of its
equipment to 7 years. Currently, the average age of the entire HVAC portfolio
is 10 years. The idea is to have and maintain more energy-efficient units that
will: 1) be better for the environment, 2) reduce store downtime from emergency
replacements, 3) maintain a more comfortable shopping environment for the
customers, 4) keep the RTU technologically current with more efficient units,
and 5) keep up with the federal mandate for more environmentally friendly
refrigerants.
Managing
and maintaining the fleet of HVAC units requires a process-driven system that
draws unit related data from our equipment suppliers, as well as equipment
condition data from our vendor-based HVAC contractors and technicians. The data
is analyzed and used to assist the engineers and maintenance coordinators with
prioritizing the units for replacement. Limited Brands uses the robust FMPilot
maintenance database to capture store data, and report efficiencies, cost, and
performance. The system keeps track of information like the number of
preventive maintenance (PM) screenings performed on each unit, average age and
condition of the HVAC units, and gives us a solid database for analyzing the
equipment and for financial reporting.
Going
“green” can sometimes be an expensive venture, however, this proactive HVAC
replacement program that I have instituted at Limited Brands is all about doing
the right thing economically and effectively. Should others try to do a project
like this, this article will give a synopsis of how to get started (i.e.,
gathering the data), what to look for (i.e., analyzing and making sense of the
data), determining the project cost, getting buy-in from upper management, and
implementing the project with minimal or no interruption to the store
operations.

Figure 1. (Click on the chart for an enlarged view.)
ANALYZING THE DATA
There are six basic
pieces of information that Limited considers when analyzing the HVAC equipment
data, and these are used to determine the sequence of units to be replaced in a
proactive replacement program. Although there are other methods that can be
used to predict when a unit will fail, Limited has not found them to be cost
effective. My approach was to use the information I had without adding too much
more than equipment and labor cost to the project.
The information listed
below is an accurate representation of equipment specifications, maintenance,
and cost data, as they are necessary for the analysis stage of the proactive
replacement program:
1.
Rated condition
2. Age
of unit
3.
Repair time and materials (T&M) cost data
4.
Cost of replacing the unit in emergency situations
5.
Efficiency of unit
6.
Energy cost for operating the unit

Figure 2. (Click on the chart for an enlarged view.)
Limited Brands relies
heavily on the equipment suppliers and field experts to report the exact
condition of the units during their PM and maintenance visits. The original
specs of the units, which include efficiency, model, serial number, tonnage,
and age is downloaded into the FMPilot system. The units are rated once per
year based on certain criteria. Limited Brands, along with its HVAC vendors,
together developed certain criteria to be used by the technicians when they go
out to evaluate and rate the units. These are based on how deteriorated the
unit is. Using the predetermined criteria, the technician rates the units in
categories of “poor,” “below average,” “average,” “above average,” or “like
new” condition. The ratings and age of
equipment are inputted in the FMPilot system (see Figure 1 for average age and rated condition). Each PM and
maintenance visit is also coded by type of problem in the system and includes
information such as what (if anything) was repaired, and the associated cost.
The information is
accessed in report format from FMPilot and is analyzed semi-annually. This is
why accurate data is crucial to have when deciding which units are to be
replaced first.
Other critical evaluation
information includes real estate strategies (i.e., store remodel, relocation,
or closing), local cost of electricity, energy usage, and the cost to operate
vs. age comparison. Limited Brands monitors energy usage in over 10 percent of
its stores with utility grade electric meters that are installed in each store.
This breakdown of electric loads, which include HVAC/lighting/other, is shown
in Figure 2. In the case of
cost vs. age, be aware that although a unit may be older and may be operating
at low efficiency, it may have very low maintenance cost. You can determine
where on the replacement list this unit is prioritized.

Figure 3. (Click on the chart for an enlarged view.)
DECIDING WHAT TO REPLACE
After reviewing the
analysis, the most obvious direction is to replace all units that are in poor
condition first, then continue with the below average units, etc. See Figure 3
for the chart that displays the rated condition of the entire portfolio of HVAC
units. This really exaggerates the hypothesis that the majority of the units
would be in average condition. One hundred and twenty five (125) units were
rated to be in poor condition, which represented only 3 percent of the entire
fleet.
In fall of 2006, my team
and I selected 40 of these 125 units, which represented the “worst of the
worst.” Replacing these units gave us an opportunity to test and tweak the
replacement process, as well as to achieve the greatest savings opportunities
first.
For the Limited Brands
proactive HVAC replacement program the decision was also made to replace
like-for-like equipment, as other alternatives would not have been as cost
effective. Some new units required curb adaptors, additional installation
permits, and approvals due to the weight of the units. In some cases, the malls
were not in favor of adding new curb adapters, and they definitely did not want
additional load on the roof.
Opting to go with
like-for-like equipment replacement simplified the process immensely. We
already knew whom the equipment supplier was, and the replacement quotes were
requested from our reliable vendor-base in FMPilot. The process for getting
equipment and installation quotes from our established providers was seamless.
Once all bids were in,
the cost data analysis became the focal point of the project. We coordinated
and analyzed all cost data to create an attractive and convincing financial
justification to upper management for the replacement project. We had to show
that the alternative, which would mean being reactive to unit failure, would be
more costly than being proactive.

Figure 4. Example of financial analysis.
GETTING FINANCIAL APPROVAL
Preparing a financial
business plan to proactively replace 40, 400, or even 4,000 HVAC units is not
an easy task because the return on investment has to be sound and the program
has to meet certain financial criteria.
Sometimes the decision to
replace aging HVAC units (which are still operating) has to be based on doing
the right thing rather than on just a typical rate of return. In this case, the
business plan is to protect the store environment by replacing the units versus
waiting for the units to fail.
At Limited Brands, “the
customer rules” and any disruption
that interferes with the customer’s shopping experience requires immediate
attention. So, our justification for being proactive rather than reactive
included alleviating things like:
1.
Negative impact to the customer’s shopping experience;
2.
Loss of sales because the store is too hot; or
3.
Having unsightly temporary cooling equipment inside the stores.
The aforementioned list
is a legitimate platform to start your plea for proactive HVAC replacement
dollars. No one wants to shop in a hot store, or in a store that is too cold.
The key questions are:
1. How
will this investment benefit the company financially?
2.
What are the quantifiable and non-quantifiable benefits for making this
investment?
Sometimes the
non-quantifiable outweighs the quantifiable because it is the cost of doing
business and is definitely the right thing to do operationally, and for the
environment.
Other items to be
incorporated into the financial model are: 1) the higher cost for emergency
replacements, and 2) the high cost of leasing temporary cooling equipment and
fans to cool the store while waiting for the new unit to be installed, because
they are a significant part of the financial case.
Electricity cost is one of
the largest expenses in retail operations, and anything to reduce that cost
should be included in your financial model. In saying so, states with high cost
of electricity should be one of the considerations for the proactive
replacement project. Show data that will convince upper management why leased
equipment could be more costly than the new unit depending on how long it takes
for the unit to be ordered, shipped, and installed. Do make note that sometimes
there is a need to get city permits, and if a crane is required for the
installation you will need special mall permits. Unless the unit is a stocked
item, the installation process of the new unit could take up to 45 days. These
costs, when combined with high energy costs, less efficient units, loss of
sales, and maintenance costs, show very favorable return on investment and have
a big impact on financial payback.
Even with all the above
considerations, the financial justification may not show a favorable return on
investment, and this is where doing the right thing and the cost of doing
business should stand on their own merit.
See Figure 4 for an example of what goes
into the start of a good financial evaluation. First, you start out with the
total number of units in your fleet, and how much it costs per year to operate
them. Break them down by division if necessary. Take the entire operating HVAC
capital and compare that to the number of stores with HVAC units that actually
used that money for requested maintenance or parts replacements for that year.
In the case of Limited Brands they were costing 4 percent more in maintenance
expense. Now, take a look at your energy bills and see how much more money the
units in poor condition are costing. Just as an FYI, a proactive HVAC replacement
program may not be justified based on energy savings alone.
In this case, we saw
about 200 units that were really using a lot of maintenance dollars and so we
chose those units to continue the replacement process. The first 40 units were
to be done in 2006, and the remaining 160 to be replaced in 2007. Bear in mind
that your company’s real estate strategies may decrease the number of units to
be replaced, but you can always continue your selections with the “below
average” units, etc., and do the same comparisons that are noted above as you
continue your proactive replacement program. Each year, units continue to age
and those in “below average” condition become the “poor” condition candidates
for replacement.
Based on the above
financial table (Figure 4), the
amount of money you would be requesting to replace 200 units would be $3.2
million, maintenance savings would be $73,000, plus an additional $51,000 in
energy savings per year. This alone cannot make your case; you will have to get
other information like loss of sales due to equipment failure and cost of
temporary cooling equipment for a more favorable return on investment.
CONCLUSION
In conclusion, we can
deduct that there are no “cookie cutter” solutions as to whether or not you
proactively replace your HVAC equipment. Each company should do whatever model
fits their operation.
In the case of Limited
Brands, we chose a proactive approach to HVAC unit replacement because it benefits
stores and our customers, while maintaining one of our core values, to do the
right thing.
Publication date: 09/10/2007