New Alliance to Strengthen Hydronics Market
October 29, 2007
GALLOWAY, N.J. - The Canadian Hydronics Council (CHC), a council
within the Canadian Institute of Plumbing and Heating, became one of the three
founding members of the North American Congress on Hydronics (NACH). The
congress is comprised of three of the leading trade associations related to hot
water heating: CHC, the Hydronics Industry Alliance (a marketing arm of the Gas
Appliance Manufacturers Association), and the Radiant Panel Association.
The joint alliance was formed to provide synergies to the
marketing efforts of all three organizations. The intended result is a
deliberate, coordinated approach towards growing the hydronics market in North
America, which currently rests between 5-6 percent of the heating sector.
“This is a momentous event,” said Jason Bourque, CHC’s manager
and the inaugural chairman of NACH. “Never before has there been a formalized
collaboration of hydronics trade associations attempting to grow awareness and
strengthen the industry.”
In addition to Bourque’s appointment, CHC members John Goshulak,
vice president, Sales & Marketing, Weil-McLain Canada Sales Inc., and Hans
Kircher, business development manager, S. A. Armstrong Ltd., were designated as
the voting representatives for the Canadian Hydronics Council on the congress.
The meeting formalized NACH’s terms of reference, which include
provisions such as continually increasing the influence of the hydronics sector
via marketing plans that consider government relations, legislation,
regulations, training of industry personnel, and current research and
statistics. There was also a roundtable discussion on current marketing
activities by each association and the future goals of the congress. At the
next NACH meeting, the group expects to formalize a three-year plan of action
it will undergo to achieve its objectives.
For more information, e-mail Jason Bourque, CHC manager, at
Publication date: 10/29/2007