ACHRNEWS

Murphy's Law: Hat Off to Boys of Geo

February 14, 2008

Having worked for a prominent geothermal manufacturer while competing with Earth Linked Technologies (formerly ECR Technologies), here is a tip of the hat to the boys in Lakeland, Fla. I spent part of a day at the company’s annual sales meeting. The keynote speaker wasn’t much to write home about but the gathering of about 30 of the company’s sales reps, a.k.a. distributors, was a heck of a lot of fun.

Geo has always been one of those things of which it is often said, “you either get it, or you don’t – like religion.” Though I am now quite far-removed from the daily faithful, I got the religion in the mid-90s, and it was eye-opening if not exciting to be back in church.

About three-fourths of the sales reps began in mainstream heating and a/c, then ventured into geothermal. The others in attendance came from various walks of life such as insurance or retail, and have now cast their lots with DX geothermal at Earth Linked Technologies. DX requires, just as does traditional geo, a strong passion for the technology and an even stronger appreciation for training and education. That was the most exciting part of being back in the fold, if only for the day - seeing the passion for this business exhibited by some good ol’ boys that have a penchant for doing things right.

PS: The good ol’ boys came from as far as Montreal and Australia.