ACHRNEWS

May 23, 2011: Bosch Rebrands FHP Line, Launches New Geothermal Product Line for U.S. Market

May 23, 2011

FT. LAUDERDALE, Fla. - Bosch Thermotechnology North America, a leading provider of heating and air conditioning comfort systems and solar thermal systems and water heaters for homes and businesses, has announced a series of enhancements to its product portfolio and HVAC professional support network for its geothermal heating and cooling systems in the United States.

As part of the plan, Bosch announced the rebranding of its FHP residential line of geothermal heat pumps to the Bosch brand name. The new line of high-efficiency geothermal heat pumps will feature three product families: Geo 1000, 3000, and 6000. FHP, acquired by Bosch in 2007 and manufacturer of geothermal heat pumps since 1970, will retain its production facilities in Ft. Lauderdale, Fla., and manufacture the entire Bosch geothermal heat pump line in the U.S.

According to Bosch officials, this announcement marks a sustained commitment toward expanding the use of geothermal technology as a highly efficient heating and cooling solution for homes and businesses while offering an attractive growth opportunity for professionals in the HVAC industry.

“With more than 45 years of combined expertise in geothermal heat pump manufacturing, the union of FHP and Bosch under the Bosch brand name represents a new era in geothermal technology for the United States,” said Ervin Cash, Bosch Thermotechnology North America president and CEO. “From our geothermal heat pumps to condensing tankless water heaters and solar thermal water heating technology, a full suite of high-efficiency heating, cooling, and water heating products can now be found under the Bosch umbrella.

“These offerings represent substantial cost savings for the consumer when paired together or as a stand-alone solution as well as a new revenue stream for HVAC professionals who carry the Bosch line.”

The new Bosch line of Energy Star-certified geothermal heat pumps offers a range of water-to-water and water-to-air comfort solutions and is backed by a 10-year parts and labor warranty.

Dealers and HVAC professionals will now also have access to a comprehensive training and sales program to promote the sale and installation of Bosch geothermal heat pumps. Upon registering at www.boschwaytogrow.com, professionals will receive a personalized portal with a product registration area as well as access to a Bosch loyalty program, customizable ads, and available special promotions. Direct sign up for factory and online training classes and continuing education sessions can be found in a tab at the top of page. A suite of product literature and sales collateral - customizable to include dealer logo, photos, and text - are available for download to use in the sales and marketing process with homeowners.

“The Bosch dealer portal will offer unmatched training and marketing support to HVAC professionals who carry the Bosch brand. We’re a committed partner dedicated to working with our dealers to help them grow their business by adding innovative energy efficient products like our Bosch line of geothermal heat pumps,” Cash said.

For more information on Bosch Thermotechnology and the Bosch line of geothermal heat pumps, visit www.bosch-climate.us.

Publication date: 05/23/2011