May 16, 2002: Carrier Distributor Uses 15-Second TV Spots To Maximize Exposure
To differentiate itself from the competition, Wade Boelter, vice president and general manager of Minnesota Air, said, “Our TV creative is in the form of 15-second spots. Consumers will see us twice during the same break. This accomplishes two things. Customers retain more information because they’re seeing our commercials twice in a short period of time and our dealers get maximum impression for minimal investment. It’s a win-win for everyone.”
The TV spots emphasize home energy savings, environmentally sound products, and Carrier’s 100-year anniversary. In addition to the spots, Minnesota Air is rolling out a print campaign using newspapers, direct mail, and a free offer featuring former Minnesota Twins baseball star Kent Hrbek.
Publication date: 05/13/2002