ACHRNEWS

Luxaire And Baseball: A Winning Combination

July 2, 2004
Luxaire Heating and Air Conditioning is teaming up with Minor League Baseball as part of the company's 2004 co-marketing program, which offers Luxaire dealers and distributors game sponsorship packages that help support the company's three-year commitment to the Make-A-Wish Foundation.

The Minor League Baseball events include a Luxaire-sponsored Make-A-Wish night at a minor league ballpark, including promotional announcements prior to the game, welcome and thank you messages on the stadium scoreboard or message center, and outfield signage. The game sponsorships provide additional opportunities for recognizing the Make-A-Wish foundation, branded souvenir items, on-field contests, hospitality events, display booths, and on-field fundraising.

Last summer, Luxaire distributors involved approximately 100 dealers in Minor League Baseball game sponsorships, most designed in part to raise awareness about local Make-A-Wish chapters. Wish kids participated as honored guests and had the opportunity to open games with a ceremonial first pitch, gather autographs from baseball players, and enjoy the event with family and friends.

Pictured above is Make-A-Wish child Tala Maaloui with New Orleans Zephyrs players at the May 21 Make-A-Wish night at the ballpark.

Among this year's participating distributors and Minor League Baseball teams are:

  • Solar Supply of Lake Charles, La., is supporting two games played by the New Orleans Zephyrs. The first game was held May 21; the second will be held on August 6.

  • Thomas Somerville Co. of Upper Marlboro, Md., is supporting the game played July 22 by the Aberdeen IronBirds.

  • ABCO Refrigeration Supply Corp. of Long Island City, N.Y., is supporting the game played August 4 by the Trenton Thunder and the game played August 26 played by the Brooklyn Cyclones.

  • Famous Supply Co. of Ashtabula, Ohio, is supporting the August 16 game played by the Akron Aeros.

    Publication date: 07/05/2004