ACHRNEWS

Lochinvar Enhances VIP Contractor Program With Web Support

November 26, 2007

LEBANON, Tenn. - To kick off the 2007-08 heating season, Lochinvar Corp. is adding new incentives and resources to its VIP Contractor Program. Now in its third year, the VIP Contractor Program rewards enrolled contractors for purchases of the KNIGHT Heating Boiler®, an advanced, fully modulating, condensing boiler.

Upon joining the program, contractors now receive a Lochinvar hat for registering a recently installed KNIGHT residential heating boiler; current members also receive a Lochinvar “Mossy Oak” camouflage hat once they update their contact and company information.

In addition, to help connect VIP Contractors with potential customers, Lochinvar invites members to submit an enhanced profile with company information and job features for a free listing on www.knightheatingboiler.com. This allows prospective customers to locate a VIP Contractor in their area and helps contractors grow their business. Lochinvar also distributes advertising, direct mail, and other support materials to help members increase their sales.

Through April 2008, contractors also have the opportunity to compete on a monthly basis to showcase their recent installations on the KNIGHT Website by submitting them on the VIP Connection at www.lochinvar.com/vip. After the projects are reviewed by a panel of Lochinvar judges, one contractor each month is awarded a $250 gift card to Cabela’s or Bass Pro Shop. The most impressive project of the heating season will allow one winning contractor to choose from these grand prize options:

• A floor-standing KNIGHT KBN080 or wall-mount KNIGHT WBN080 boiler.

• A Dell laptop computer complete with KNIGHT Boiler PC Software.

As in previous years, VIP Contractors are also entered to win Lochinvar’s Nashville Experience with each registered purchase of a KNIGHT Heating Boiler. This year, six winners and their guests will enjoy an all-expenses-paid trip to Nashville, Tenn., for a NASCAR Busch Series Race or an Indy Car Race.

Finally, to keep VIP Contractors in the loop throughout the year, members are the first to know about new products, new VIP Program incentives, featured jobs, service updates, training opportunities, and more through the new monthly Knightly Newsletter and other correspondence from Lochinvar.

Lochinvar Corp. is a manufacturer of high-efficiency water heaters, boilers, pool heaters, and storage tanks. For more information, call 615-889-8900 or visit www.lochinvar.com.

Publication date: 11/26/2007