ACHRNEWS

Improvements Made to Marketing Brochure

August 7, 2006
NORMAN, Okla. - Johnson Controls recently made improvements to its York® Build-A-Brochure™ program. The company updated the list of products that are included in the program by adding information and imagery that depicts the complete line of York Affinity™ air conditioners, furnaces, heat pumps, and air handlers. New imagery enables dealers to promote the York brand's offering of color and college logo panels for its air conditioners and heat pumps.

"We've given the Build-A-Brochure program a facelift, improving its look and functionality and creating a unified look for all of our printed literature and catalogs," said Mickey Smith, a Johnson Controls York brand manager.

The York Build-A-Brochure program enables dealers to download product brochures from the Web and print the brochures locally or e-mail them to customers. The program features built-in marketing, sales, and warranty pages and a selection of cover photos and new product updates. In addition, dealers have the opportunity to add their own logos, photographs and custom text to personalize the brochures for their local marketing needs.

The Build-A-Brochure program is available to York Libertiesâ„¢ and Liberties Plusâ„¢ dealers. For more information about the York Build-A-Brochure program, visit www.yorkupg.com.

Publication date: 08/07/2006