ICP Enhances Warranties
April 21, 2008
LEWISBURG, Tenn. - International Comfort Products’ (ICP’s) consumer promotion - the “Supersize Warranty” offer - adds up to five extra years of coverage at no additional cost, and is available on ICP brands of heating and cooling equipment, including Heil®, Tempstar®, Comfortmaker®, Arcoaire®, KeepRite®, and Day & Night™.
According to Lisa Townley, ICP director of marketing, this promotion is in addition to the company’s existing warranty support. The Supersize Warranty special features a 6-10 year parts promotional limited warranty, available during the spring and summer seasons to help boost a dealer’s sales.
“Since we launched our improved warranty coverage in 2006, dealers have praised our good-better-best approach on our No Hassle Replacement™ limited warranties,” said Townley. “Research shows that four out of five homeowners prefer products with strong warranties over a well-known brand, and homeowners like a replacement option.”
The promotion is limited to the original, registered purchaser and qualifying products purchased between March 1, 2008, and August 31, 2008.
ICP’s existing warranty program covers key components and functional parts, and features the No Hassle Replacement™ limited warranties across all product lines for up to 10 years of coverage. Standard ICP warranties are available on compressors, parts, coils, and heat exchangers.
For more information, visit www.icpusa.com.
Publication date: 04/21/2008