ACHRNEWS

Hydronic Marketing

July 11, 2011
Front row, (left to right): Michael Kotyck, secretary, Kotyck Brothers; Hans Kircher, vice-chair, S.A. Armstrong; John Goshulak, chair, Weil-McLain Canada; Simon Feddema, treasurer, Grundfos; Ken Tomihiro, Canadian Hydronics Council. Back row (left to right): Ralph Suppa, Canadian Institute of Plumbing and Heating; Greg Leupin, Tekmar Control Systems; Tom Gervais, Laars Heating Systems; Bill Gray, Uponor; William Hooper, Bell & Gossett; Charles Mann, Watts Water Technologies; Ken Webster, Viessmann Manufacturing; Bruce Sunley, Raypak; Sean Giberson, Taco (Canada).

TORONTO – Eleven manufacturers of heating equipment have joined forces to launch a comprehensive marketing program to promote the benefits of hydronic heating.

Beautiful Heat is a not-for-profit organization (incorporation pending) dedicated to promoting the energy and health benefits of hydronic systems to Canadian consumers. Its mission is to raise awareness and knowledge through marketing and education campaigns directed at consumers, installers, and suppliers of heating and cooling systems.

To help increase market awareness and growth, the Beautiful Heat marketing program will target consumers to inform and educate them about the many benefits of hydronic heating. Beginning in September 2011, the program will incorporate targeted campaigns of public relations, consumer advertising, and Internet marketing to raise the profile of hydronics and establish it as a high-value household fixture.

Strategic alliances will be forged with homebuilders, architects, designers, renovators, and realtors, and the program will also ensure continuity of the value stream by establishing a strong referral mechanism to connect buyers with knowledgeable contractors.

Beautiful Heat partners include Armstrong, Bell & Gossett, Grundfos, LAARS Heating Systems, Raypak, Taco, Tekmar Control Systems, Uponor, Viessmann, Watts Water Technologies, and Weil-McLain Canada.

“The Beautiful Heat initiative is long overdue in the HVAC marketplace, bringing industry leaders and resources together,” said Bill Hooper, market development manager - residential hydronics of Bell & Gossett. “Exploring and communicating the benefits of hydronic heating technology across Canada will be crucial to our long-term success in this market.”

Charles Mann, vice-president, sales and marketing of Watts Water Technologies added, “Watts Water Technologies believes in a bright future for hydronic heat. We are anticipating that with improved public awareness, all Beautiful Heat stakeholders will benefit.”

Publication date: 07/11/2011