
George Beaver, vice president of Southeastern Building
Trades Associates Inc. (SBTA), directs a continuing education class.
SAINT MARYS, Ga. - Many HVACR industry members see
state-mandated certification courses as an unnecessary drudgery for renewing
tradesmen/contracting licenses; however, graduates of Southeastern Building
Trades Associates Inc. (SBTA) continuing education classes see the process as
mind-expanding and state-of-the-art learning.
As a former contractor who once experienced first-hand how
boring licensing update classes can be, George Beaver, vice president, had a
better idea when he founded the SBTA 13 years ago. Besides the basics, Beaver
thought contractors and service techs, who are required to take basic
continuing education classes to update HVAC contracting licenses in 32 of 50
states, also needed business fundamentals and an introduction of new products
and industry trends.
The presentation has changed too. SBTA is now one of the
leading certification course programs since embracing the exploding trend of
online certification or “distance learning” for HVAC, refrigeration, plumbing,
and electrical contractors in Georgia, Alabama, Florida, North Carolina, and
Texas. While the SBTA teaching staff still holds 60-student-capacity in-person
traveling sessions on-site at 30 hotels throughout Georgia annually, nearly 60
percent of its 5,000 annual students last year completed continuing education
classes online at SBTA’s www.thereallysmartpeople.com
Website.
As more computer literates enter the workforce, online
education is growing exponentially. Beaver’s in-house research reveals only 5
percent of tradespeople used computers 10 years ago. Today, however, over 35
percent use computers and Beaver expects 50 percent or more by 2010.
E-Learning Magazine reports
that 79 percent of students prefer self-paced online training to classrooms.
The largest American college today is the University of Phoenix, which is a
virtual school with over 60,000 students - all of which complete course
requirements online. Even traditional brick and mortar schools, such as the
University of Florida, is offering a Masters in Business Administration degree
online today.
Online training isn’t the only reason SBTA has become one of
the Southeast’s most successful continuing education schools. Updates on
Occupational Safety and Health Administration (OSHA) laws, U.S. Environmental
Protection Agency (EPA) regulations, and state building codes are mandatory
course topics. However, what separates SBTA from other certification courses is
the many general business training principles and especially Beaver’s penchant
for introducing new product trends as a half-hour portion of the four-hour
course. Resultantly, SBTA reviews many new products to help contractors
separate the industry’s truly revolutionary from what might someday turn out to
be just the latest “snake oil.” “We feel it’s our responsibility to introduce
new trends and products to people renewing their licenses, because if we don’t,
who will?” said Beaver.

Karen Brooks of Arlen Plumbing checks her computer while Jon
Preble, CEO of SBTA, points out an online course topic.
For example, Beaver discovered a relatively new product at a
HVAC distributor, Super Seal, which is a refrigeration system sealant by
Cliplight Mfg., Toronto. However, an air conditioning and refrigeration
equipment manufacturers representative visiting the distributor that day
downgraded the product as an automotive radiator stop-leak product that would
clog everything in a refrigeration system including the compressor. Beaver knew
that service techs periodically struggle with phantom or inaccessible
refrigerant leaks in everything from small appliances up to multiple ton air conditioning
systems, and a true refrigeration system sealant would be a boon for his
students, so he investigated further. The distributor’s counterman opposed the
equipment rep’s advice as misguided and claimed many service techs were having
great success with Super Seal and had not reported any equipment failures. “I
quickly learned that Super Seal is a high-tech polymer formula that only reacts
when exposed to atmospheric moisture if and when it travels through a leaking
refrigeration system’s exit hole,” Beaver explained. “It was absolutely nothing
like automotive radiator leak-stop products.”
Like all products he touts in his course, Beaver performed
his own Super Seal tests on refrigeration systems before recommending it in his
course. “Further research told me some equipment manufacturers are dishonestly
spreading false information about Super Seal,” said Beaver. “They’d rather sell
new equipment than have service techs repairing perfectly fine older equipment
that happens to have developed a leak - which really aggravated me. Too much
equipment already goes prematurely to crowded landfills that could be repaired
for extended periods of another five to 10 years at a great service to the
end-user, not to mention the environment.”
Other trends or new products students have raved about in
SBTA certification courses have included variable speed fans, which included
information and equipment help from ABB, New Berlin, Wis., and Carrier,
Syracuse, N.Y. “We’ve covered how
variable speed fans were developed, how to troubleshoot them, how to fix them,
and other information to keep contractors updated,” said Jon Preble, a
certified engineer and SBTA’s CEO.
Another trendy topic covered by the course is mini-split a/c
systems with help from manufacturers such as Daikin AC, Carrollton, Texas,
which supplied information and equipment for the course.
Besides new products, Beaver’s staff doggedly tracks new
state laws as well. For example, most Georgians think the penalty for fraudulent
unemployment claims is to pay back the money, because that’s what the statute
claims. However, Beaver discovered some judges were imprisoning cheaters up to
30 days for every fraudulent check. “You won’t find this kind of information on
other state certification courses because most other schools just go by the
state manual,” said Beaver. “We take it a step further and present the reality
of situations.”
Dragging the license certification industry into the 21st
century has been no easy task for SBTA. Although former Georgia Secretary of
State, Kathy Cox, first approved SBTA’s online licensing launch as part of her
quest for modernizing government operations, Beaver recalls resistance from a
state licensing board chairman who later reversed the approval. “He said he had
‘operated a contracting business for 30 years without a computer, so no one
else needed one and they certainly didn’t need to complete license
certification on a computer,’” said Beaver.
As more computer use grows, so will online continuing
education for state-mandated licensing updates. SBTA’s business is growing
annually from contractors that are discovering that license updates needn’t be
drudgery.
Publication date: 02/04/2008
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